A cuisinomane, when first read or heard, sounds quite clunky. But where does it come from and what exactly is a cuisinomane? I know what you are thinking of, but no it isn’t a psychopath. It has been used to describe a person ‘who is passionate about food and cooking’ – close enough, I know. Although it’s not a commonly used term, it’s basically a foodie!
Foodies are loved by many and hated by others. Some follow them, while others ridicule them. Perhaps you too see ever-insisting pictures of suggestive food appearing on your social media feed. Maybe you seek advise for where to find the very best food in Singapore or you are simply annoyed by their continuous presence. Either way you should start reconsidering your point-of-view and pay attention.
Foodies might seem like a culinary evolution of bloggers, they are actually, but their significance is no longer confined to the digital world. They are part of your family or friends – you might not have known but they changed the game. The impact of foodies is undeniably – not only in Singapore, but also on a global scale. The first signs of recognition are already there – a cuisinomane.
Cuisinomane has only recently come about, thanks to the OQLF (The Office Québécois de la Langue Française), who is adding this word as a replacement for ‘foodie’ in the Québécois vocabulary! Some believe it is a simple French alternative for the word ‘foodie’, but other conspire that French Canada is trying to rid their vocabulary of such English words, creating their own and more exotic versions.
Just imagine someone talking a picture of every meal they eat in the early 2000s – you might have accused that person of being crazy and admitted him to a loony bin.
No matter which version might be true – the fact that the term foodie is creating such a dispute is interesting enough. Be it a serious food blogger, an instagram-obsessed food porn star or someone who knows where to get the very best food in Singapore – it is a movement whose existence we no longer can deny. Even if we try.
Even though foodies are quite unhappy with the elimination of their status name, the label itself might not be so important. “What’s in a name? That which we call a rose, by any other name would smell as sweet.” No matter how they have been labelled, foodie or cuisinomane, they represent the same person.
What’s a Foodie really?
This term “foodie” was first coined by the food critic Gael Greene in 1982, describing a person who has an enthusiastic interest in food. Since then this descriptive word has become widely used and accepted in naming persons whose profession has everything to do with food. But who is really a foodie?
Although it was coined already in the 80s, the connotations of what a foodie supposedly does are still relatively new. Just imagine someone talking a picture of every meal they eat in the early 2000s – you might have accused that person and admitted him to a loony bin. Nowadays this behaviour has become widely accepted (to annoyance of anyone who doesn’t) and developed into a new social media sport. Foodies are food writers or bloggers; they are professionals and leisure-foodies; they eat, photograph, write, post and reach. They are an actual competition for magazines. Ever asked yourself why certain food magazines have gone out of business?
The Foodie Culture
Back in the day, food of any kind was consumed purely because one was hungry and needed some kind of sustenance to get energy for survival. Food is nowadays more often consumed for pleasure! Foodies eat more for pleasure and the need to sample, in the process feeding their bodies, their soul and their Instagram account.
Singapore being the perfect place to find exceptional food in most places, it has been said that eating is a ‘national pastime’. The island is even blessed with top chefs from around the world. Eating the best food in Singapore has been made much more attractive and enjoyable, by fine dining and dining experiences.
“Not all of us have become food snobs, but foodies teach us about the alternatives to the ever-so-harming fast-food junk we are offered.”
Within this foodie culture, food porn has become increasingly more acceptably as it’s even used in the advertisement of food. Taking mouth-watering pictures of food, meals, ingredients all increase interest and the ‘need’ and ‘want’ of what is being advertised. The foodie culture has hence inspired a whole new set of marketing strategies. While in the early 2000s you would have been sent to the loony bin, in the 2010s you can potentially earn thousands of dollars photographing your food.
A Stand Against Junk
In recent years, the ‘foodie industry’ had increasingly more influence on consumers and what we eat. Singaporeans as well as other food-crazed folks care and think more about each meal of the day. We have become weary of what we put into our bodies and want to make each meal worth it, no matter how simple or intricate it is. We start to make a point out of every meal. Not all of us have become food snobs, but foodies teach us about the alternatives to the ever-so-harming fast-food junk we are offered.
A foodie believes in using foods and ingredients produced within the country in which they eat. Using local and organic products is not only healthier and fresher, but also great for that country’s environment, economy and people. This belief that foodies have and continue to pass on to us, the public consumers, encourages us to eat better, wherever, whatever and however. They have turned many consumers away from eating junk food and meals that has been mass-produced, loaded with calories and little or no nutrients.
Although many major food, produce and fast food companies may not be too happy with how a foodie views and rates them, they have been forced, by foodies, to alter the way they make meals and products, using better and healthier ingredients, in order to satisfy and win back their consumers.
A foodie, or a cuisinomane if you wish, has created this interesting and desperately needed good food culture. With this, influencing the entire food market for the better, allowing for preferred healthier and more wholesome options whenever and wherever we want to eat. If you want to try the best food anywhere you are in the world – all you need to do is ask a foodie. What makes them trick is being in the ‘know’.