‘Less pasta and more delivery’ – says the international food and restaurant consultancy Baum + Whitman. Their annual report usually gathers all foreseeable food trends of the coming year. On top of this year’s list is food delivery. However, we are not anymore talking about simple pizza delivery.
Already a number of international and local tech companies are trying to change the market in terms of food delivery. The local company Clubvivre specialises for example on bringing chefs to your home. Internationally other big companies have entered the game already, such as Amazon and Uber. Baum + Whitman predict that this trend will not only continue in 2016, but grow even further.
What should be noted is that most of the companies don’t even produce food. While a traditional pizza delivery service will make and bring the food to you, most new food delivery services are mere middlemen, connecting the customer with the chef and the restaurant. The local tech startup Clubvivre, for example, connects customers with chefs, providing them with a platform where chefs offer themselves and their food. The result is that booking a chef to cook a meal at one’s home is almost as easy as ordering a pizza.
One might think that this will affect restaurants, but they themselves get involved too. The US-based Mexican Grill restaurant chain Chipotle is already preparing a second assembly line in order to deal with deliveries. Similar developments can be observed at Starbucks.
The report of Baum + Witman also states a rise of so-called ‘clean’ menus, which means that food is free of artificial ingredients and other chemical enhancers, but emphasises natural products and vegetables. Another rather curious prediction is that 2016 will apparently be the year of the fried chicken. What that means can only be speculated about. The fried chicken trend will though most likely be limited to the US only, as some fried chicken fast food chains have already gone fast-casual.
More Food Trends
Fresh fast food might be the fast food of tomorrow. This ‘better’ version of formerly known ‘junk food’ is upgrading service, offering and quality of food. Some of which might even include an alcohol offering at known fast food chains. While prices are supposed to remain low, the upscaling is aimed at the winning over of new customers. One can imagine it as a mix of fast food chains and a local cafe hangout.
Retail – Restaurant
According to the report there will be another trend blooming in 2016 that has already started – retail store/ restaurant. The Japanese store Muji that has already been using this concept for years. Last year more retail stores have added restaurants, such as Urban Outfitters. This trend and concept is most likely to be expanded in 2016.
The Buzzwords of 2016
Just like every year there are a few buzzwords that will follow us over the period of 12 months. One of last year’s buzzwords was ‘craft beer’ and definitely has entertained us – even locally in Singapore with several craft beer bars opening in the city. According to Baum + Witman the words for next year include ‘burnt vegetables’, ‘root-to-stalk’ cooking, ‘falafel’, as well as ‘paella’. Let’s see how these food trends pan out in 2016.